Hello, my name is Franco Cerutti

A high-performance coach and entrepreneur helping high performers maximize their potential.

I want to start by telling you a story.

At the age of six, I took up fencing and, through years of practice, it has not only helped me to travel the world, it has also allowed me to fulfill my Olympic dream, and led me to become Olympic Chief of Sports Performance for the Swiss Fencing (SF) team at Tokyo 2020, and presently Director of Epee for the United States Fencing Association (USFA).

These roles have allowed me to help athletes on the world’s biggest stage produce their very best under extreme pressure. That experience has helped me realize what it takes to reach the top of your game – and stay there.

Are you ready to maximize your potential?

Using my knowledge and experience, I support high-performing athletes and entrepreneurs in holding themselves accountable. I help them trust, respect, and enjoy the process of performance. And I motivate them to exceed their maximum potential in sports performance, personal investing, or small business ownership.

I understand the frustrations that high-performers suffer when trying to achieve balance, remain disciplined, and believe in themselves against all odds.

So, believe me when I say, whatever you dream of achieving, high-performance coaching can help you achieve it.


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