“Every accomplishment starts with the decision to try.” – John F. Kennedy

With more than 15 years’ coaching experience in both private and group settings, Joey has vast experience as a coach and mentor for individuals within large-sized corporations and smaller establishments. Joey’s passion for helping others and living a life of service was instilled in him at the young age of 5 when he was diagnosed with Kawasaki Syndrome, a life-threatening heart disease in which he was given 3 short hours to live at one point. Receiving love and support from his family and the medical staff gave him the inspiration, determination and courage to overcome this illness and dedicate his life to helping others.

Driven by passion and a desire to pursue life, Joey turned to fitness and martial arts and immediately felt the fire and passion in his heart he had not experienced in his previous work. Years later, Joey’s commitment and impressive skillset as a martial artist was noticed by an MMA team who offered him the position of being their strength and conditioning coach, as well as a personal trainer. From there he was recruited as a Crossfit coach and Personal Trainer, this is where his official career as a coach started.

Years later, Joey was introduced to a well-respected CrossFit gym owner, who focused on Krav Maga and Warrior Yoga. As a long-time practitioner of Krav Maga and yoga, Joey knew this match was one that would further his self-development, career, and passion for coaching others within the wellness industry. During this time he was introduced to the Unbeatable Mind program. Joey was then able to identify lifelong practices and how to organize them into a front-sight-focused mindset, creating a more successful rate of prioritizing and executing goals.

Joey has been training his entire life for this moment – a moment to inspire others, to challenge them to pursue their dreams, and truly fulfill their life’s purpose. As the owner of Senterio Coaching and a Licensed Unbeatable Mind Coach, this is Joey’s true purpose and passion in life.

Focused on providing a natural and organic process in his coaching, Joey works with his clients at their pace, devoting his attention solely on each individual at a time. This focus provides the trust, loyalty, and respect so many individuals seek from their coaches. Through the UM development program, you will learn how to organize your thoughts, goals, and focus in all aspects of your life. Instilling his motto in all he does, “Learn, practice, teach,” Joey is dedicated and committed to helping you unlock your full potential together.